Marketing

Keeping Scotch front of mind

Our marketing activities

We want to be bold and proud of what we do, ensuring that the voices of everyone involved in sustainable red meat production are heard loud and clear. Our marketing activities focus on the key areas of provenance, health and wellbeing, sustainability, and the importance of buying local.

Across all our communications, we seek to bust a few myths and provide easily digested facts on the role our industry plays in healthy diets and in creating a healthy landscape. We seek to provide the information and tools that support positive conversations about the Scotch red meat industry.

Learn About The Scotch Difference

The Scotch Difference

Discover why Scotland is one of the most sustainable and reputable places in the world for beef, lamb and pork.

The Scotch Butchers Club

The Scotch Butchers Club is managed by QMS and has over 250 committed members.

The Scotch Beef Club

Promoting the unrivalled credentials of Scotch red meat to buyers around the world.

Industry Events

QMS Events help to develop the red meat sector to target new markets in the UK, Europe and beyond.

Social media channels

To keep up with all our meat industry communications, events and initiatives from Quality Meat Scotland, make sure to follow our social media accounts, and why not follow our consumer channels on the Make it Scotch website to get tasty recipes for all you foodies?

More about QMS Social Media

Industry Toolkits to help spread the message.

Our industry toolkits offer consistent messaging and information on important industry initiatives and key seasonal communications. Click below to view the latest set of documents for the year.

View the Toolkits