The Scotch Red Meat Champions
Quality Meat Scotland
Find out more about what we do
QMS is the public body responsible for helping the Scottish red meat sector improve its efficiency, sustainability, integrity and profitability and maximise its contribution to Scotland’s economy.
Our internationally recognised and approved assurance schemes cover over 90% of livestock farmed for red meat in Scotland. With centuries of tradition behind them, Scottish red meat farmers pride themselves on meeting the very highest standards demanded by modern consumers.
Our strategic pillars
Our mission is to lead the development of Scotland’s red meat sector by driving demand from consumers who recognise our brands as a mark of integrity.
We will foster profitable and innovative supply chains which
support jobs and communities across the country; all delivered by
a creative, ambitious and trusted organisation that harnesses the talent of it’s people and supports individuals throughout the industry.
Provenance
To deliver and promote authentic, trusted brands, underpinned by quality assurance, which give Scottish red meat a competitive advantage.
Productivity & profitability
Drive the development of key markets and foster a culture of innovation which provides practical tools and insight to drive profitability across the supply chain.
Planet & place
To build Scotland a global reputation for sustainable red meat production, which enhances the environment and place from which it comes.
People
A QMS that is people-driven, supporting all those working across the red meat supply chain and building talent within the organisation to be ambitious and creative.
Our people and passion for the read meat sector
Our team combines many years of experience with an unrivalled passion for promoting the Scottish red meat industry right across the UK and beyond.
Our Board
Our experienced board sets the direction for our leadership team, and how best we can influence the future of the red meat sector in Scotland.
Our Brands
We market the UK GI labelled Scotch Beef and Scotch Lamb brands and promote Scottish pork products under the Specially Selected Pork Banner.
Quality Assurance
Our quality assurance schemes underpin the integrity of our brands and reassure consumers of provenance and the highest standards of production.
Market Intelligence
We work with producers and the supply chain to increase productivity and profitability throughout the red meat value chain.
This is the Scotch Difference
By ensuring the key message of ‘Born & Reared in Scotland’ now sits at the heart of all QMS brands, we’re turning up the volume on the importance of buying local and acknowledging that animal welfare increasingly drives purchasing decisions. That is the Scotch Difference.
News and updates from QMS
Bringing you the latest news and updates on all things Scotch.
