Quality Meat Scotland (QMS) honoured three
prominent European importers for their unwavering support of the Scottish red
meat industry at Anuga 2023. The awards were presented by Rural Affairs
Secretary, Mairi Gougeon, QMS Chief Executive, Sarah Millar, and Chair, Kate
Rowell, at a reception held on the QMS stand, recognising these companies for
their outstanding contributions to the industry.
Pregis, a renowned Italian importer, has been
consistently purchasing Scotch Beef PGI and has demonstrated remarkable growth
since 2020, with trade in 2023 already surpassing 2022 volumes. Sarah
commended their commitment, stating, “Pregis has showcased an
extraordinary commitment to the Scottish red meat industry, continually
supporting and promoting our quality products. Their consistent weekly
purchases are a testament to their dedication.”
Goedegebuur, based in Rotterdam, Netherlands,
has been a long-standing partner of Scotbeef, with a history dating back many
years. This company, originally a small butcher’s shop in 1922, has evolved
into one of Europe’s largest de-boning and packing companies. Kate said:
“Goedegebuur’s commitment to providing the highest quality products aligns
perfectly with the Scotch Beef brand. Their consistent trade growth reflects
the trust and quality they bring to their customers.”
Arjen van Wieringen, the recipient of the
award on behalf of Groenveld Vlees, highlighted the importance of their
partnership with ABP Perth, stating, “Groenveld has been a proud partner
of ABP Perth for over a decade. Our collaboration has significantly contributed
to the impeccable reputation of Scotch Prime products in the Netherlands. We
work closely with ABP Perth to tailor products to the specific needs of our
end-users, a partnership built on Groenveld’s expertise in the Dutch
market.”
Groenveld Vlees, a wholesaler, importer, and
exporter of meat, has amassed decades of trading experience and invaluable
expertise in supplying the manufacturing industry, wholesale, retail, catering,
and butchery market in the Netherlands and other European destinations.
Kate praised Groenveld Vlees, saying,
“Groenveld’s commitment to delivering top-quality Scotch Prime products to
premium markets has cemented their position as an important partner for
Scotland. Their dedication and expertise have contributed significantly to the
success of Scotch Prime in the Netherlands
“Our commitment to delivering the finest red
meat goes beyond borders, and it’s a source of pride for us all. These awards
celebrate the partnerships that make it possible, and they reinforce the global
appeal of Scottish red meat. We believe that by partnering with Scottish
producers and processors, you can offer your customers a truly exceptional
culinary experience, rooted in the provenance of Scottish red meat.”
Sarah agrees: “These QMS Recognition Awards
underscore the importance of collaboration and commitment within the Scottish
red meat industry. The honoured companies, Pregis, Goedegebuur, and Groenveld
Vlees, exemplify the dedication and partnership that continue to drive the
industry’s success.
“We must also recognise the role of
processors within these supply chains. Without them physically
facilitating the export of our Scotch Beef, Scotch Lamb and Specially Selected
Pork, these fine products would not be reaching consumers around the globe.”