Assuring quality every step of the journey

Whole chain assurance underpins the integrity of the QMS premium brands and provides reassurance to consumers of provenance, highest standards of production, animal welfare and well-being, to deliver a quality eating experience.

To support farmers and producers to continue to meet the increasing demands of whole chain assurance, we also manage and deliver a wide range of industry development projects addressing universal and specialist issues concerned with breeding, health and welfare, nutrition and farm business management.